Runway EDP
Beauty / Fragrance
Rasa
Fitness & Wellness
- Year
- 2026
- Client
- Anika Sharma
- Timeframe
- 3 weeks
- Design
- Victor Abayomi
The Context
Wellness branding has developed its own visual clichés as predictable as the corporate design it was reacting against. Gradient sunsets. Lotus flowers. Lowercase sans-serifs performing approachability.
Project year — 2026
The Solution
RASA was built on a different principle: that genuine calm communicates through precision and restraint, not through borrowed aesthetic signals.
The result reclaims wellness as a grounded, personal practice — quietly premium mindfulness and yoga essentials built from the earth for the intentional soul.
- Brand Strategy
- Brand Identity
- Visual Identity
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