Altura
Real Estate
Runway EDP
Beauty / Fragrance
- Year
- 2025
- Client
- Rachel Zoe · PCA Group
- Timeframe
- 1 week
- Design
- Victor Abayomi
The Context
Luxury fragrance packaging has one job above everything else: make the customer feel the product before they open the box.
PCA Group brought me in to design the packaging identity for Runway — a premium scent developed as part of Rachel Zoe's luxury product line — and that feeling was the brief: runway confidence, bottled.
Project year — 2025
The Solution
The challenge wasn't visual complexity. It was restraint. High-fashion packaging earns attention by knowing what to leave out.
I designed a sophisticated, print-ready black and gold suite that successfully met the brand’s high-fashion goals and commercial viability requirements.
- Packaging Design
- Art Direction
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