Fuego de Casa
Food & Beverage
Noctua
Food & Beverage
- Year
- 2026
- Design
- Victor Abayomi
The Context
Most CPG brands make a choice early: go minimal or go loud. NOCTUA was built on the conviction that neither was the right answer.
The lifestyle CPG space defaults to stripped-back minimalism or maximalist streetwear energy. NOCTUA needed a third path — bold and characterful without being loud, premium without being precious.
Project year — 2026
The Solution
The identity was anchored by a rubber-hose mascot character — a deliberate reference to mid-century American commercial illustration, redrawn with precision and restraint.
The high-contrast orange and black palette was chosen for maximum shelf impact. Gold foil was reserved strictly for the logotype emboss, and a hidden inner wrapper character pattern rewards the consumer who looks closely.
“The brief wasn't to make something bold. It was to make something that earns its boldness.”
- Brand Identity
- Logo Design
- Illustration
- Packaging Design
- Brand Guidelines
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